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How Intelligent Process Automation Can Practically Improve User Experience

Increasingly, organisations are using business rules to make predictive and proactive offers to their customers. For more sophisticated conditional offers, predictive rules (based on the result of machine learning) can maximise the conversion while improving the overall customer experience.


You'll learn:

  • the use of prescriptive and predictive business rules within process automation;
  • demonstration of improved customer experience scenarios using multiple use cases
  • ideas to innovate your organisation's business process
  • how to enable improved customer experience through the use of machine learning models. 

Watch On-Demand


Presented by


Terry Lee // Daniel Weatherhead

Head of Technology // Head of Marketing at Leonardo

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+61 1800 717 554